Synonym: Speed-to-Market

Time to market is the length of time it takes to bring a product or product-feature from conception to production.

Time to market” in software engineering refers to the duration it takes to develop, test, and release a software product or feature from its initial conception. It measures how quickly a software project can go from ideation to being available for users.

A small or low time-to-market allows organizations to respond rapidly to market demands, gain a competitive edge, and deliver value to customers sooner.